Case Study No # 2 - (www.twtrealestate.com)

Case Study: The Tanner Williams Team

"ClickTale has truly revolutionized the way that we view what our clients are searching for and it has allowed us to adapt to provide it to them."
Paul Williams, Co-Founder and Real Estate Professional

While Paul Williams uses ClickTale primarily on the site promoting his real estate company (twtrealestate.com), he knows that "families tend to research schools before they research houses for sale." He therefore launched a sister site with links to real estate agencies all over the US called schoolsk-12.com. Customers find TWT Real Estate either through his schools website or through direct links. Once there, they may browse for homes by specifying different neighborhoods, prices, and other criteria.

By watching ClickTale videos, Williams was able to discover numerous errors on his webpages. ClickTale also helped Williams and his team "redefine some things we thought we already knew." Specifically, he found that, while mapping (linking Google or Yahoo maps to a page) is all the rage in web design, people didn't seem to be using the service at all on his site. Williams is using ClickTale to learn what it is that attracts the user on the site. He says that it may seem "nebulous" but, after all, it's important for his industry to know what potential clients are looking for, if they are finding it, and why. Using ClickTale, Williams is learning what attracts people to one home over another, and why.